Overhead Door of Savannah Blog

Overhead Door named "Brand Leader"

Posted by Brittany Jameson on Mon, Jul 15, 2013 @ 08:07 AM

Overhead Door was named the "Brand Leader" by builders once again, and swept the category.

Overhead Door dominates the garage door category as leader in all four measurements covered in the 2013 Builder Brand Use Study as related to Garage Doors. For two years in a row we have swept a win in all 4 categories.

describe the image   2013 Builder Brand Use Quality Award Winner for:
  • Garage Doors: #1 in Brand Familiarity
  • Garage Doors: #1 in Brand Used in the Past 2 Years
  • Garage Doors: #1 in Brand Used Most
  • Garage Doors: #1 in Brand Quality

 

The Builder Brand Use Study: click on the link to view study - http://www.builderonline.com/products/brandstudy/2013/

  • Builder Magazine has done the Brand Use Study every year in its current format since 1995.

  • Measures 83 different product categories (from Appliances to Windows).

  • It is the deepest product research study that we know of and goes out to 10,800 builders with a 29% response rate.

  • The results of the Brand Study will be announced in Builder Magazine's April Buyers Guide issue, the largest and oldest reference guide in the industry.

Topics: garage doors, residential garage door, customer satisfaction, builder magazine, brand leader, brand familiarity, most used brand, brand quality